SEARCH ENGINE MARKETING

Search Engine Optimization Programs & Procedures

The Search engine optimization program has been designed to assist webmasters rank their websites higher in major SEs. Search Engines are frequently used by the internet users to explore and discover the wealth of information present in the ocean of Web Sites. Web sites must be properly optimized through major search engines so as to draw large percentage of potential customers to the website.
Professional SEO Companies ensure that a website is easily accessed by internet users who use the Search Engines to look for information.
Search Engine Optimization Program is actually an ongoing process comprising of a range of services which are provided by SEO service providers and is very essential from the viewpoint of page rank and top listing. Search engine optimization has two main elements. These are on-page and off-page elements.
The on page elements include:-
Title Tag
Meta Tag Keywords
Keyword Density
Meta Tag Description
Heading Tag
Alt Tags
URL structure
Internal Linking
The off page elements include:-
Links
Page Rank
Page Traffic
Content Relation
Content Donation
Anchor or Linking Text Search optimization services include some effective white-hat techniques such as on-page optimization. Hence, it is worth knowing the ins and outs of this technique:
On Page Elements
On page elements can be easily created and modified in Front Page
Title Tag :-
The Title tag is the name given to the webpage and tells about the web page. Each page of a website should be properly titled so as to reflect the actual content on that webpage.

Meta Tag Keywords :-
Meta Tag Keywords are the keywords that are searched for. It should also reflect the contents on the webpage.©right information

Keyword Density :-
Keyword density refers to the percentage of the specified keyword that is to be searched on a page. Overall keyword density is calculated by taking all the on-page elements of a Web page into consideration.
Meta Tag Description :-
"Meta Tag Description" provides a brief description in few words about the contents of the webpage.
Heading Tags :-
Heading Tags are used as headings to a portion of content of a webpage after dividing the entire content of a web page into different portions.
Alt Tags :-
Alt Tags are used as assign images with captions and keywords. Images show description when mouse cursor is held over it. These are created by the Alt Tag. The Alt tags should match the actual image.
URL Structure :-
The URL (Uniform Resource Locator) structure is the actual page name displayed in the address bar of the web browser. The URL and the site name may be same but still the URL can be used as an optimization tool.


Internal Linking :
Internal linking is the hypertext that occurs in a website to move from one page to another within a Website.

These on-page elements contribute individually to the optimization of websites and search engine services take care of each one of them.
In search engine optimization techniques, off-page elements play a great role in popularizing the sites. So, it is imperative know the elements of off-page optimization.

Off Page Elements
Off page elements helps in creating links with other sites and increasing link popularity of a website.
.Link popularity :-
It refers to the measurement of the number of inbound or backward links. Link popularity is becoming more significant as this assessment tool is used by a number of search engines for determining ranking and positioning. The more the inbound quality links of a website; the better and higher ranking a site will achieve in a search engine.
Search engines give the maximum importance to the number of inbound links of a site. Thus links are considered to be the most significant factor for the valuation of Search engine optimization.
Page Rank :-
Page Rank is the number between 1 to 10 that is assigned to every web page by Google - the most popular search engine in its index. This number can be viewed with Google Toolbar. The more the page rank of a webpage; the more value it holds. Determination of a Webpage value does not entirely depend upon the Page Rank because page having low page rank might have lots of traffic.

Page Traffic :-
The nonreciprocal inbound or backward links are the most valuable links one can get.

Content Relation :-
The nonreciprocal inbound or backward links are the most valuable links one can get.

These off-page elements are extremely decisive in the search engine optimization techniques and can potentially boost the ranking of you websites
Off Page Elements Contd..
Anchor / Linking Text :-
Anchor or linking text is a keyword that is associated with every link. This text is often used in keyword search. Many links are just the site name and some are just keywords. It was found that combinations of both works best, as links are necessary for good rankings and positioning.

Search engine optimization and SEO services can bring about phenomenal turn around in the ranking of your websites in major SEs if the off-page elements are properly taken care of.